Darren walks into the American Deli on Random Rd. in Atlanta, Ga. Orders the usual Chicken Philly and Wings special. The waitress – Vietnamese, Taiwanese, Japanese, who knows – takes his order, shouts back to the cook in an indecipherable dialect and takes the next person’s order.
10 minutes elapses and the waitress shouts, “89!” Darren looks down at his receipt. One more order away.
“Number 90!” Darren steps to the counter, grabs his order, looks in the bag and asks for more blue cheese.
“It’s gonna to be fifty cents extra,” the waitress says.
“It was just thirty cents last week,” he responds.
The waitress, with a bewildered grin on her face, gives a half shrug. Darren pays the extra fifty cents, grabs the blue cheese and walks out the store. As he opens his car door, he turns around to notice the Korean Beauty Supply store and the Discount Store on the same strip as the American Deli. Across the street is a nail shop, ran by Vietnamese business owners (he knows that much).
Shaking his head, he dips into his car and cranks it up. Pausing for a second, he ingests the situation of it all. The movies. The looks of perceived condescension. The lack of Black business owners in the hood.
With the blare of Nas and Damian Marley through the speakers, he drives off.
So I honestly thought I did a blogpost on the Empowerment Experiment, but I guess I didn't,...and I just sent it in an email to some of my friends. Basically a family (The Anderson's) decides to only buy from and support black businesses for a whole year. Yes you might think that it is nearly impossible, but after watching the video, you will see that it isn't as crazy as it sounds.
I think it is so important that black people become more aware of their "buying power"...It seems as though whenever my family or certain groups of my friends get together the topic of black businesses always surfaces. As you can see from the narrative of "Darren" and his experience in American Deli, others have come into the black community and have been reaping the profits of the "black dollar"... The Clutch Mag article refers to a lot of these issues...so what should be done? It is just such a problematic situation. Some would say boycott/forgo buying from these businesses (which can work, but there needs to be more of a movement)..also there is a need for more black businesses, but more importantly black people need to support each other... I'll keep this short for now. It's really To Be Continued..
Until Next Time...